Our Story

Our company was founded by Shaikha Al Enezi with over 14 years of experience in the hair industry. After having several cases of hair issues, our founder faced a personal challenge when her own hair was severely damaged. Determined to find a solution, she explored a variety of treatments, testing them on herself and achieving incredible results. This journey inspired her to create premium hair care products to help others transform their hair too. We work with the best hair manufacturers in Italy, Korea, and the US, ensuring our products meet the highest standards. In addition, our founder has earned multiple certificates in hair care, expanding her expertise and dedication in the hair industry.